Personal Branding and Social Networking

Unless you've been living under a rock lately you're probably well aware of the whole "social networking" craze. Whether you're a fan of Facebook, LinkedIn or Twitter doesn't matter to me. Everyone has to make their own choices as to where, when and how much they spend their time on each of these diversions. For me the choice is clear, I'm a LinkedIn fan because of my business. I don't have friends or children in remote lands and I'm a little old for the dating scene. I use LinkedIn strictly for business to connect with my current and future clients.

In Richmond there have been several articles in the past couple of days regarding the whole phenomenon. As you might expect there are lots of people ready to line up on both sides. Decide for yourself...there is no right or wrong answer. If you're interested in reading the local chatter check out these two links:

http://www.richmondbizsense.com/2009/06/17/richmond-20-tweeting-for-business/

http://www.richmondbizsense.com/2009/06/18/hello-will-you-be-my-friend/

Syrinx Technologies also recently interviewed Paula Gulak on the topics of "Personal Branding" and "Taking Advantage of Social Media". The first episode is now available at:

http://www.syrinxtech.com/podcasts/rss.html

The second episode will be available sometime in the near future. Paula has over 25 years of experience and in both episodes she discusses her thoughts on the social networking issue.